Course Information

Introduction

This five-day course teaches practical marketing skills you can use right away. You will learn how to turn customer insight into a focused plan, choose channels, set budgets, and measure results. Sessions use real examples and hands-on exercises so you leave with a concise, usable marketing plan.

Objectives

1. Draft a one-page marketing plan that links business objectives to target segments and tactics.
2. Create customer segments and two buyer personas using common data sources.
3. Apply the marketing mix to make product, price, place, and promotion decisions.
4. Allocate a simple marketing budget and prioritize channels using basic ROI estimates.
5. Define core KPIs and build a simple reporting dashboard to track campaign performance.

Who Should Attend?

1. Junior or assistant marketing managers responsible for campaign delivery.
2. Marketing coordinators and specialists executing channel activities.
3. Product managers who own go-to-market responsibilities.
4. Small business owners or founders who handle marketing themselves.
5. Sales or demand-generation leads who coordinate with marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.